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Our Process

Five Step Approach to Enthusiast advertising /Marketing campaign

01.   ANALYZE
First, we gather key facts and critical information-internally and externally-in relation to your core business. Employing research techniques and by gaining a keen understanding of the enthusiast, we can then help identify potential opportunities within your core die-hard customer base and expand your business among aspirational enthusiasts
.

02.   VISUALIZE
Next, we use the information we've gained to challenge the existing condition,considering new, unexplored or incremental areas of growth. By leveraging our enthusiast marketing experience and tapping into our network of industry partners, we?re able to define high potential opportunities for future business growth
.

03.   CRYSTALLIZE
Now ready to formulate strategies for creative messaging and media delivery, we also begin to develop more efficient ways to reach the die-hard and aspirational enthusiast
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04.   ENERGIZE
Once the strategic direction and focus are clear, our creative process begins. Here, we ensure consistency from client input to creative execution. As we explore traditional methods, our enthusiast expertise enables us to find growth potential in unexpected places. With a more enthusiast-focused creative energy, the greater the impact we make
.

05.   OPTIMIZE
For the final stage of the process, sustaining growth and expanding into new markets requires continuous monitoring and evaluation to be able to react to changes in the market. That's why we always strive to measure effectiveness and assess the strategy.

 
 
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