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George R Wilfried

Manager - Live media

George is a senior level, creative and passionate marketer, who delivers, develops and manages the marketing strategy of adwinds in advance.  He demonstrates the ability to create and deliver top level marketing plans with exceptional communication skills, a strong leader with the ability to inspire and work well in a highly creative environment.

He develops and implements the customer acquisition strategy, plans and budgets while delivering the marketing activities to meet new business plan volume and income plan on a monthly and annual basis.

 

He takes the responsibility of creation, development, ownership and delivery of the customer retention and obtains best value for the organizations marketing spend.

 

He has the ability to execute compelling customer and product propositions within the organisations brand positioning and guidelines. He is the leader of talented and strong Business Development team who reports to him who in turn helps them develop with his proven management experience and develops team motivation with diverse skills to deliver new effective ways of working.

 

He has a strong experience in direct marketing techniques in outdoor advertising, direct mail and outbound telemarketing, strong skills to collaborate effectively at senior level with other marketing departments and knowledge of key business metrics including response rates, key cost factors, average premiums, commission rates and customer retention levels.

 

 
 
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