2.Tata Motors

Tata Motors Limited is India 's largest automobile company and is the leader by far in commercial vehicles in each segment and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer.

Challenge: To promote TATA 909 Ex which is a 6 tonner LCV in rural Telangana markets. The campaign covered the entire Telangana region in 2months.
adwinds Campaign   : A dedicated direct marketing team had a constant interaction with target customers and through a series of interviews finally got down to what their specific needs are, as to what kind of vehicle they are expecting in terms of load capacity, mileage, performance and overall service support.

Solution & Outcome:
Through road shows and direct one to one interactions the marketing teams elicited the enthusiasts about the versatility, utility and complete features of the TATA 909 Ex LCV. As a result of this campaign the sales of TATA LCV's crossed that of Eicher in the monthly sales target. The campaign generated a lot of brand awareness and enthusiasm from the target customers.

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