Vediocon is a renowned consumer durables company and a market leader in many segments.

Challenge : To promote their range of Microwave ovens in sub-urban as well as urban territories. The primary objective of the activity was to bring an awareness about Videocon Microwave ovens and not sales.

adwinds Campaign   : Since this was an awareness generating campaign, an event was designed in which housewives played a crucial role - “The Cooking Queen Contest”. Participants were required to prepare a healthy dish, which was judged by a qualified nutritionist based on its health quotient. The winner was presented with a Videocon Microwave Oven.

Solution & Outcome : The campaign garnered a lot of enthusiasm from its target audiences i.e. middleclass housewives and proved to be a successful promotional tool.