5.John Deere Tractors

John Deere is the world's leading manufacturer of farm equipment. The company offers a complete line of farming services and solutions with products primarily sold and serviced through the industry's premier dealer network.

Challenge: To promote agricultural Tractors in rural / semi urban areas of East & West Godavari, Vizag, Rajhamundry, Srikakulam, Vijayanagaram areas in Andhra Pradesh. The product promotional campaign covered the entire region in 3months.

adwinds Campaign   : adwinds mobile (Eicher vehicle) campaign conducted to bring awareness among the target customers by our team every day for 3months. A dedicated Promotional & Direct sales team had a constant interaction with target customers, distributing hand outs(Leaf lets), Playing audio Jingles, Screening product promotional Vedios and giving product demo on Wheels. Our team explained, like what kind of Tractor, regarding load capacity, mileage, performance and overall service support.

Solution & Outcome:
this mobile activity has dramatically boosted promotion & increased  the sales of the John Deere tractor and  raised its profile among its target customers in rural, semi urban areas of above areas of Andhra Pradesh.Through road shows and direct one to one interactions with our teams elicited the enthusiasts about the versatility, utility and complete features of the John Deere Tractor . As a result of this campaign the sales of John Deere Tractor increased 60% of before month sales in the monthly sales target. The campaign generated a lot of brand awareness and enthusiasm from the target customers.



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